MIAMI Today in Aviation marks the 45th anniversary of the launch of Alexander Calder's Flying Colors of the United States livery by Braniff, depicted on a Boeing 727-200 from the airline, to celebrate the 4th of July. This plane, dubbed "747 Braniff Place" and "The Most Exclusive Address In The Sky", was Braniff's flagship, and it flew an unprecedented 15 hours per day with a 99 percent dispatch reliability rate over the Transpacific long route. So BN decided to standardize the fleet on the 727, which at the time was more efficient than the 707/DC-8 . A thunderstorm provided an excuse to cancel many afternoon flights that day, although Braniff's legendary Boeing 747 Flight 501 to Honolulu departed as scheduled, with the crew later refusing to divert the flight to Los Angeles International Airport. This doubled the 727 utilization rate and allowed Braniff to open the new cargo business, dubbed AirGo. After the End of the Plain Plane Campaign, it became one of the most celebrated marketing efforts Madison Avenue had ever produced, blending style and arrogance. [22], Domestic flights between Dallas-Fort Worth and Washington Dulles airports were operated by Braniff with its own cockpit and cabin crews. [1], Troy Post hired Harding Lawrence, executive vice president of Continental Airlines, who was responsible for a 500 percent increase in sales at the Los Angeles-based carrier during his tenure, as the new president of Braniff International. The ones who inspired me t. These clear plastic bubbles, which resembled Captain Video helmets and which Braniff termed "RainDome", were to be worn between the terminal and the plane to prevent bouffant hairstyles from being disturbed by outside elements. Braniff Express. [30] Braniff's decreasing load factors combined with record-breaking fuel cost escalations, unfair and unbridled competition, unprecedented interest rates, and a national recession (the worst since the Great Depression of 1929), produced massive financial shortfalls especially in 1980, which was caused by the severe recession that was affecting travel globally. Over the next 15 years, his expansion into new markets combined with ideas unorthodox for the airline industry led Braniff to record financial and operating performance, expanding its earnings tenfold despite typical passenger load factors around 50 percent. Later uniforms and accessories were composed of interchangeable parts, which could be removed and added as needed. Braniff also operated flights to and from Hawaii for R&R furloughs for military personnel during the Vietnam War. Thomas Elmer Braniff created a Mexico-based airline, Aerovias Braniff, in 1943. Braniff's fuel costs rose from nearly US$200 million to US$400 million during 1979 and in spite of this huge increase in costs, the company still managed to implement service to multiple domestic destinations and expand across the Atlantic and Pacific and endure the airline coupon sales gimmicks used by passengers during the fourth quarter of 1979, which caused Braniff to lose 5 percentage points of load factor during the fourth quarter, and still only report a moderate loss of US$39 million. The Military Airlift Command routes were expanded in the Pacific and added to the Atlantic side in 1966. With the addition of the South America route system, merger with Mid-Continent Airlines, and reduction in mail subsidy on the Mid-Continent system, Braniff International Airways recorded a US$1.8 million operating loss during 1953. Negotiations had been underway with Pan American World Airways since early 1982, but the Civil Aeronautics Board would not approve sale to Pan Am because it felt that Pan Am would have a monopoly over other American carriers in the region. With the agreement signed for a 23rd year as the Dallas Cowboys airline Braniff took the opportunity to celebrate by painting one of its 727-227 Advanceds in a special scheme. Braniff International operated the following aircraft types during its existence:[42], This article is about the original Braniff. Mr. The trijet was the key aircraft in the 1971 Fleet Standardization Plan that called for three aircraft types: the Boeing 727 primarily operated on domestic services, the Boeing 747 for Hawaii, and the Douglas DC-8 for South America. Eventually, the Driskill was sold to the Lincoln Hotel Corporation in 1985. Wore N467GB with Air California from delivery in October 1968, then with American Airlines, Braniff as seen here (mid-late 1989. Braniff Airways purchased two six-passenger 450 horsepower Lockheed L-5 Vega single-engine aircraft capable of cruising at speeds of 150 miles-per-hour. More like this. These companies included Braniff Air Lines, Inc., Paul R. Braniff, Inc., Braniff Airways, Inc., Braniff International Hotels, Inc., and Braniff International Corporation. Because of the war, they could not fly their produce out of the country but Braniff devised at least a small way to assist the growers. Aviation history was made at Mach .95 on Friday January 12, 1979 as two Concordes, belonging to Air France and British Airways, flew in from the east and lined up to land on parallel runways at Dallas DFW. All three carriers entered into the agreement for the purpose of promotion of Concorde in the United States and around the world. However, unlike Singapore Airline's Concorde, none of the Braniff Interchange Concordes were impressed with Braniff livery. The simultaneous touchdown marked the beginning of a regularly . Aside from a few second-hand DC-8-51s and the long range DC-8-62s these colours would be seen exclusively on 727s. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Braniff International Airways (1928 - 1982), Braniff (1983 - 1989) For more details about an aircraft category, click on the corresponding number in the table below. In January 1982, Braniff recorded its first negative cash flow. David Rawlins. On April 26, 1990, the United States Department of Transportation approved the sale of Eastern Airlines' Latin American routes to American Airlines for US$349 million. Why not follow us on Facebook to be the first to find out about the latest developments. Braniff's routes were primarily in the midwestern and southwestern United States, Mexico, Central America, and South America. [27] From Los Angeles, new nonstop transpacific Boeing 747 service was flown to Guam and Seoul with direct, no change of plane 747 flights being operated to Hong Kong and Singapore. Two airlines were formed from the assets of Braniff: In early 2015, the private irrevocable Trust that owned and administered Braniff's intellectual property and certain other company assets since 1983, released the assets to a private entity connected to the private Trust, which founded a series of new Braniff companies that were incorporated in the State of Oklahoma, for historical purposes and for administration of the Braniff trademarks, copyrights and other intellectual property. For the footwear, Beth Levine created plastic boots and designed two-tone calfskin boots and shoes. [3], The first flight was flown by Paul R. Braniff along with the company mechanic. Braniff inaugurated new service from Lima, Peru, to Rio de Janeiro, Brazil, with a stop at Sao Paulo, added in October 1950. . These companies included Braniff Air Lines, Inc., Paul R. Braniff, Inc., Braniff Airways, Inc., Braniff International Hotels, Inc., and Braniff International Corporation. The new service operated nonstop between Kansas City and Tulsa and additional new cities were added in early 1931. ezoic-pub-ad-placeholder-135 - 970x90. In 1975 it was showcased at the Paris Air Show in Paris, France. [7], John Casey expanded Braniff's capacity during the summer of 1981 and traffic increased with a promise of the beginnings of a turnaround. Lawrence also increased utilization of the fleet. During the domestic flights, the Braniff's registration numbers were affixed to the fuselage with temporary adhesive vinyl stickers. In April 1964, Braniff made deposits on two Boeing 2707 Supersonic Transports, $100,000 per aircraft. Aircraft: Boeing 727-227 (Adv) Serial #: 21462. In 1929, the Braniff brothers sold the assets of the company (the Paul R. Braniff, Inc., company organization was retained by the Braniff brothers) to Universal Aviation Corporation of St. Louis, Missouri, at which time, the organization started operating as Braniff Air Lines, Inc. Aircraft that were scheduled to be disposed of offset the loss and the company recorded a meager US $11,000 net income. Braniff had a fleet of 54 Douglas DC-3 (C-47) aircraft. The acquisition of the Minneapolis/St. All of the Airline's DC-2s were given to the military for wartime service and none were accepted back into the fleet at the end of the war. The Douglas DC-8-62 fleet was flown from Miami to Dallas Love Field and stored until new owners could be found.[1]. The new airline was solely dependent on passenger carrying fares for its revenue since it had not entered into any mail or express contracts with the United States Post Office. One of the wings hit cypress stumps and the plane crashed against the shore. Paul, Sioux City, and Sioux Falls in the North; Des Moines, Omaha, and St. Louis in the Midwest; and Tulsa, Shreveport, and New Orleans in the South. The one-way fare between the two cities was $12.50 or $20.00 round trip with a baggage allowance of 25 pounds and a charge of 10 cents for each pound over the maximum allowable amount. . Universal Airlines and Braniff Air Lines, Inc. Mary Wells and "The End of the Plain Plane", The Airfix model is cited and illustrated at the, Last edited on 28 February 2023, at 08:43, was an airline in the United States that once flew air carrier operations from 1928 until 1982, Braniff International Airlines, Inc. in 199192, Braniff International Airways destinations, List of Braniff International Airways destinations, List of defunct airlines of the United States, "Concorde Flights Between Texas and Europe End; Big Dreams at the Start $1,447 for Flight to Paris", July 1, 1979 Braniff International route map, October 28, 1979 Braniff International system timetable & June 1, 1980 Braniff International route map, October 28, 1979 Braniff International system timetable, THEIR INSPIRATION OF ENTREPRENEURSHIP WINS HONORS, May 1, 1981 Braniff International route map & 1981 Braniff International advertisement, "Daily 747s Nonstop to Bogota", "U.S. Oks Eastern's Route Sale American Airlines To Pay $349 Million". It served its purpose as Braniff's name recognition increased worldwide. The Ultra Look was an integral part of Braniff's new Elegance Campaign, which was designed to herald the maturing of Braniff, as well as the look and feel of opulence throughout the airline's operation. The airline (Aerolineas Centrales de Colombia) ceased operations in 2003. al433 by George Hamlin . [1] In 1978 Braniff announced it had chosen the Boeing 757 and 767 to replace the DC-8s over its Latin America Division routes, but the airline never operated the 757, 767, A300 or MD-80.[19]. And it was long before Harding Lawrence . This key premise was highly successful. Eastern never made a profit with their South American routes, due to the region's delicate financial situation at the time. It embraced the bold colors of the 1960s and 1970s with their trendy "Flying Colors" livery. Beard gathered Braniff employees together at the Braniff hangar at Dallas Love Field on January 18, 1954, to announce that the airline would move forward and assured the public that the airline would continue. Long-range DC-8-62s replaced the earlier DC-8-30s and DC-8-50s acquired with Braniff's 1967 takeover of Pan American Grace Airways (Panagra), and one appeared in a modern, Alexander Calder-designed "Flying Colors of South America" paint scheme. In the late 1970s it expanded to Asia and Europe. Vintage Airlines. In 1966, Braniff obtained a government contract to transport military personnel from the US Mainland to Vietnam and other military outposts in the Pacific region. As part of this campaign, some Boeing 727s were divided into Braniff Premier Service (traditional First Class service) and Coach Class. The new service operated nonstop between Kansas City and the Windy City, once each day. [5] Paul Braniff, travelled to Washington, D.C. to petition for a Chicago-Dallas airmail route. Braniff's Hostess College, built in 1968 and designed by Pierce, Lacey and Associates, was a training school where the airline would "turn the girl next door into a truly cosmopolitan lady." The training facility was a five-story building, dating back to 1968, and encompasses 59,925 square feet on nearly 1 acre at 2801 Wycliff Ave., next . About This File. Nicknamed the "jellybean" fleet, the new colors included turquoise, lemon yellow and lavender. In 1930, the company was bought by the Aviation Corporation (AVCO) which was the predecessor of American Airlines.[4]. Irridescent colors of Chocolate Brown, Perseus Green, Mercury Blue and Terra Cotta along with two metallic colors were matched with striking racing stripes called Power Paint Stripes, which served to enhance the elegant scheme with a sleek racy feel. 6 Nov 1989. The key advertising slogan was "When you got it flaunt it. The beautiful employee playground/administration/training facility was the first of its kind and was later used as the model for Google and Apple headquarters design. [11], When this deposit was made, the SST program was being financed by the US government. The airline ceased air carrier operations in May 1982 because of high fuel prices, credit card interest rates and extreme competition from the large trunk carriers and the new airline startups created by the Airline Deregulation Act of December 1978. The new "jelly bean" fleet consisted of such bold colors as beige, ochre, orange, turquoise, baby blue, medium blue and lemon yellow, and lavender. Started Operations. Braniff Airways, Inc., doing business as Braniff International Airways, was an American airline that operated from 1928 until 1982. . Harding Lawrence elected to retire in December 1980, effective January 7, 1981, after nearly 16 years (1965-1981) of service to the company. [26], In 1979, international hubs were created in Boston and Los Angeles to handle expected increases in travel outside North America while international service was increased from Dallas/Fort Worth. Their move proved unsuccessful, paving the way for a lawsuit by Southwest and eventually forcing Braniff to settle by providing a small fleet of 727s to Southwest free of charge. The pride of the fleet was a pair of jets painted by legendary artist Alexander Calder - a DC-8 in the orange and red of South America, celebrating Braniff's large portfolio of routes there, and a 727 with patriotic red white and blue streaks to mark America's 1976 bicenntenial (although it had its detractors - one crew from a rival . . The new fleet carried such colors as beige, ochre, orange, turquoise, baby blue, medium blue, lemon yellow, and lavender/periwinkle blue. FSX Braniff International Boeing 727-200. Braniff Educations Systems, Inc., met for classes as scheduled on the morning of May 13, 1982, and during the reorganization was sold to Frontier Airlines, Inc., and operated as Braniff Education Systems, Inc., d/b/a as Frontier Services, Inc. This was the same for Western, National and Continental.[1]. The airline was required to move into the temporary building until its new 10-story Braniff Tower also in Exchange Park was ready for move in on Valentine's Day 1958. For other uses, see, Second Braniff Airlines logo, ca. Texas Class created a one-fare, one-service airline domestically and removed First Class from all Braniff aircraft. Airline: Braniff International Airways. As part of the acquisition, Acker became executive vice president and CFO of Braniff. In the program's first month in operation, December 1981, Braniff's revenues dropped from slightly over US$100 million per month to US$80 million. [27], The main impediment to Braniff's expansion was fuel cost, which increased 94 percent during 1979, coupled with strong competition from larger carriers in both the Domestic and Asia/Pacific Systems. In over five decades of existence, the airline operated a large variety of aircraft. The airline would occupy the facility until the late 1980s, with the Braniff, Inc. (Braniff II) holding company, Dalfort, remaining there until 2001. Orange/Ochre. Repaint of Tom Ruth's Boeing 727 in Braniff International livery, renowned for there colorful fleet of aircraft. Other U.S. airlines that flew the 747 to Hawaii included Northwest Orient and Braniff. Pan American Chairman, and former Braniff International President, Ed Acker had previously served as Chairman of Air Florida before taking the leadership position at Pan American. Braniff Airways, Inc., operated as Braniff International Airways from 1948 until 1965, and then Braniff International from 1965 until air operations ceased, was an airline in the United States that once flew air carrier operations from 1928 until 1982 and continues today as a retailer, hotelier, travel service and branding and licensing company, administering the former airline's employee pass program and other airline administrative duties. In late 1978 Braniff moved to a sprawling new headquarters, Braniff Place, just inside the western grounds of the airport. With Johnson things became highly political and came to a head with the 1968 Transpacific Route Case. Braniff dropped the word 'Airways' from the company's informal title. Welcome back to another video! Eastern had recently filed for Chapter 11 bankruptcy protection and planned to use the money from the route sale to repay creditors and regain its financial footing. [1][24][25] Although the expansion of 1978 was successful it did not stop losses from beginning in late 1979 as a result of unprecedented rises in fuel costs and credit card interest rates of 20 percent and higher, coupled with general economic unrest. The 727-227 Advanced had been the backbone of the Braniff fleet throughout the 1970s and with its massive deregulation push it had ordered large numbers of new examples. The new 727s could also be outfitted in a mixed cargo/passenger combi aircraft configuration and Braniff did operate "red eye" overnight services carrying cargo in the forward section with seating for 51 passengers in the rear coach compartment. VIP Classic Wings 98: Volume One is the first product released by The VIP Group. After the merger Braniff operated 75 aircraft and over 4000 employees, including 400 pilots. The expense of the new equipment and the costs associated with the new service and hubs increased Braniff's debt substantially although it was still manageable. Concorde service began on 12 January 1979 between DallasFort Worth and Washington, D.C., with service to Paris and London on interchange flights with Air France and British Airways respectively. The airline opened a Maintenance and Operations Base with over 433,000 square feet on the east side of Dallas Love Field at 7701 Lemmon Avenue in October 1958. Tom's son, Thurman Braniff, was killed in a training plane crash at Oklahoma City in 1937, and his daughter Jeanne Braniff Terrell died in 1948 from complications of childbirth. Includes 1 Model C. Only mainline turboprop aircraft type operated by the airline. [20], In the fall of 1976, Braniff commissioned American couturier Halston to bring an elegant and sophisticated feel to Braniff. It was now coming true for all of these smaller carriers. After World War II, on May 19, 1946, the Civil Aeronautics Board (CAB) awarded Braniff routes to the Caribbean, Mexico, Central and South America, competing with Pan American-Grace Airways (Panagra). Former Airlines' Historical Sites. "All key indicators have leveraged a favorable decision to move forward as . Braniff charged only a 10-percent premium over standard first-class fare to fly the Concorde and later removed the surcharge. Braniff International Airways (1928) (Dallas Love Field) is set to see a fourth attempted resurrection, this time through Braniff International (St. Louis Lambert International), a subsidiary of Braniff Holdings, Inc.According to its launch plans, the rejuvenated Braniff is looking to start operations early next year. British Airways became concerned at the unprofitable stance that Concorde had taken and as a result of the Braniff interchange critical studies were begun to determine how to make Concorde profitable. It also operated two Grumman SA-16/ HU-16 Albatross . Service was extended in March 1950 from La Paz to Asuncion, Paraguay, and in May 1950 to Buenos Aires, Argentina. In February 1967 Braniff, purchased Pan American-Grace Airways (known as Panagra) from shareholders of Pan American World Airways and W.R. Grace, increasing its presence in South America. [29] Also in 1979, Braniff began operating nonstop flights between Honolulu and Guam and Los Angeles as well as one stop service between Honolulu and Hong Kong via Guam in addition to its long running nonstop service between Honolulu and Dallas/Fort Worth. Braniff International Airways Fleet Details and History. Aviation Art. Braniff (1983-1990) Braniff Inc. was a US-based airline that operated flights from 1984 until 1989 and was partially formed from the assets of the original Braniff International Airways. First on the agenda was to overhaul Braniff's public image including the 1959 Red and Blue El Dorado Super Jet livery which Wells saw as "staid". In 1985, the company was sold to a private individual in Texas, who operated the entity as Braniff Education Systems, Inc., d/b/a as IATA or International Aviation and Travel Academy, which provided initial pilot training, airline simulator training, maintenance technician training and airline ticket and travel agent training. Many of the color schemes were applied to aircraft interiors, gate lounges, ticket offices, and even the corporate headquarters. By Paul R. Braniff along with the company & # x27 ; s Boeing 727 in Braniff International Airways Inc.. ] Paul Braniff, travelled to Washington, D.C. to petition for a Chicago-Dallas airmail route the... Only mainline turboprop aircraft type operated by the vip Group as Braniff operated. Expanded to Asia and Europe company & # x27 ; from the &! 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S informal title March 1950 from La Paz to Asuncion, Paraguay, and South America political! For the footwear, Beth Levine created plastic boots and designed two-tone calfskin boots and shoes employees... May 1950 to Buenos Aires, Argentina 1 model C. Only mainline turboprop aircraft type by! Color schemes were applied to aircraft interiors, gate lounges, ticket offices, and in May 1950 Buenos... See, Second Braniff Airlines logo, ca is the first of its and!
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